منابع مشابه
Defensive Marketing Strategies
This paper analyzes how a firm should adjust its marketing expenditures and its price to defend its position in an existing market from attack by a competitive new product. Our focus is to provide usable managerial recommendations on the strategy of response. In particular we show that if products can be represented by their position in a multiattribute space, consumers are heterogeneous and ma...
متن کاملOptimal Defensive Strategies in One-Dimensional RISK
RISK is a popular board game invented by Albert Lamorisse and released in 1957. The board depicts a stylized political world map divided into territories, each occupied by one or more of a player’s army units, which we will refer to simply as armies. The bulk of play consists of a turn-based series of attacks between player armies occupying adjacent territories in an effort to occupy the entire...
متن کاملQuality Ladders, Competition and Endogenous Growth
We examine a theory of competitive innovation in which new ideas are introduced only when diminishing returns to the use of existing ideas sets in. After an idea is introduced, the knowledge capital associated with that idea expands, and its value falls. Once the value falls far enough, it becomes profitable to introduce a new idea. The resulting theory is consistent with fixed costs of innovat...
متن کاملThe Long and Short (of) Quality Ladders∗
Prices are typically used as proxies for countries’ export quality. I relax this strong assumption by exploiting both price and quantity information to estimate the quality of products exported to the U.S. Higher quality is assigned to products with higher market shares conditional on price. The estimated qualities reveal substantial heterogeneity in product markets’ scope for quality different...
متن کاملThe equal effectiveness of different defensive strategies
Plants have evolved a variety of defensive strategies to resist herbivory, but at the interspecific level, the relative effectiveness of these strategies has been poorly evaluated. In this study, we compared the level of herbivory between species that depend on ants as indirect defenders and species that rely primarily on their own direct defenses. Using a dataset of 871 species and 1,405 data ...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of Economic Dynamics and Control
سال: 2013
ISSN: 0165-1889
DOI: 10.1016/j.jedc.2012.07.006